Renson brand guidelines
Innovation and Communication – key within the Renson® philosophy!
Founded in 1909, Renson® has become a specialist in ventilation, sunprotection and outdoor products. By combining these three areas together Renson® has been able to develop contemporary solutions for a healthy and comfortable climate. Every year we invest time and money into creating new, and optimising existing, products and services: "No Speed Limit on Innovation".
However it is also important that we communicate our innovative solutions successfully to the market. For that reason we ensure our products and services are promoted through a number of different mediums: magazines, online and at exhibitions.
Our goal – to ensure valuable and uniform communication
This means:- We use the same logo worldwide except China
- We use the same blue, red and greyscale colours all over the world.
- We write the names of our products and services in the same way.
- We use a uniform setup for letterheads, business cards, greeting cards, envelopes, email signatures and powerpoint presentations.
- In order that Renson® communication is ‘uniform’ we have combined all the basic guidelines in this BRAND GUIDE.
Our mission
Renson® specialises in ventilation, sunprotection and outdoor. With experience dating back to 1909, and an integrated team of over 1000 employees, we develop systems and solutions that provide consumers with a healthy and comfortable living and working environment, also taking into account energy efficiency and the use of renewable energy. We develop innovative products and systems, and offer total solutions to make every house into a healthy and comfortable home.
“We also appreciate the aesthetic values of every building, allowing our sun control and ventilation systems to be incorporated invisibly into your home. Our terrace coverings and aluminium blades for covering façades provide clear accents, offering added value to the architecture. Inside, we ensure that doors are integrated invisibly with no conspicuous frames or visible joints.”
“We develop innovative products and systems allowing for aesthetic integration in every building.”
Brand architecture
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Logo
Whitespace
Always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the Renson logos is defined as the height of the house icon in the logo.
Do's & don'ts
Variations
With slogan
Without slogan
Square
Sponsorships
Bronze
Commercial Partnership logos
Chinese logos
Typography
1. PC Use
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Ebrima
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Segoe UI
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
2. Apple Use
Futura Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Helvetica Neue Lt Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Geogrotesque
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Gotham
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
3. Online Use
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&*()_+
Online use only
Brand Names
Renson®
The name Renson® must always be mentioned in with ® in superscript. The ® has the same fontsize but is written in superscript (33 %).
AR60
AR75
AR90
Cbase
Cube
Easyflex®
Endura®
Endura® Delta
FireCatch®
Fixscreen® Mono AK
Fixvent® Mono AK
Flexair®
Healthbox® II
Healthbox® II SmartZone
Healthbox® II Touch
Healthbox® 3.0
Incendo® 464
Icarus® Aero
Icarus® Plano
Icarus® Plaero
Icarus® Quickfix®
i-Flux®
iLUX®
Invisido® 469
Invisivent® AIR
Invisivent® COMFORT
Invisivent®EVO
Invisivent® EVO AK
Invisivent® EVO AKR33-module
Invisivent® EVO HF
Invisivent® EVO HR
Invisivent® EVO UT
Invisivent® NL
Linius®
Linarte®
Multiair®
Multicoust®
Odormatic®
Oxyvent
Pyramid®
Silendo® 461AK
Slimline®
Sonoslot®
Sonovent®
Sonovent® Compact
Sonovent® I
Sonovent® D
Systeem C+® EVO
Systeem D+®
Systeem E+®
TC45
TC60
Thermotune®
THK90
THM90 EVO
THM90PB EVO
THM90TR EVO
THL100
THL100V
TouchDisplay
Transivent®
Qbus
Variacoust®
Waves
XD
Cilium®
Connect & Go®
Fixscreen® 100
Fixscreen® 100 MS7
Fixscreen® 100 Solar
Fixscreen® 100 Slim
Fixscreen® 100 Slim F
Fixscreen® 150
Fixscreen® 150 F
Fixscreen® 150 Curtain Wall 60
Fixscreen® Mono AK EVO
Fixscreen® Minimal
Fixscreen® Minimal Curtain Wall 50
Fixvent® Mono AK EVO
Flexguide®
Icarus®
Icarus® Aero
Icarus® Plano
Icarus® Plaero
Icarus® Quickfix®
Loggia®
Loggiascreen® Canvas
Loggiawood®
Loggiawood® Privacy
Loggiawood® Linea
Loggialu®
Loggialu® Wooddesign
Loggialu® Privacy Wooddesign
Loggialu® Plano
Loggialu® Stirata
Panovista®
Panovista® Max
Patio®
Prestige®
ZipShade®
ZipShade® Top
Slidefix®
Sunclips®
Smooth-Technology
Swingline®
Topfix®
Topfix® Max
Topfix® Max F
Topfix® VMS
Vegascreen®
Algarve®
Algarve® Canvas
Algarve® Classic Line
Aero®
Aero® Canvas
Camargue®
Camargue® Skye
Ellice ®
Lagune®
Lapure®
Linius®
Linarte®
Linarte® Outdoor Light
Linarte® Modulo
Loggia®
Loggiascreen® Canvas
Loggiawood®
Loggiawood® Privacy
Loggiawood® Linea
Loggialu®
Loggialu® Privacy
Loggialu® Wooddesign
Loggialu® Privacy Wooddesign
Loggialu® Plano
Loggialu® Stirata
Sunclips®
Applications
Letters
For letterheads, we put the logo and department on top, the address data of each department is placed at the bottom.
Business card
Business cards exist in two forms:
Recto: most common form
Recto/verso: when the person has an internal contact or when representing any other
Renson® Business Units, these data are found on the verso
Greeting cards
Envelopes
Envelope ventilation
Envelope sunprotection
Envelopes exist in two forms:
With or without window
Sizes: 229 x 114 mm / 240 x 160 mm / 230 x 310 mm
E-mail signature
To enhance the corporate image, a same email signature is universally used per department.
No font changes (Arial), no colour changes, no additions are allowed.
Several temporarily e-mail banners each department/country are possible.
If you have additional questions concerning this brand guide, feel free to contact Hilde Defraeye or Jan Quintelier