logo Renson

Renson brand guidelines

Innovation and Communication – key within the Renson® philosophy!

Founded in 1909, Renson® has become a specialist in ventilation, sunprotection and outdoor products. By combining these three areas together Renson® has been able to develop contemporary solutions for a healthy and comfortable climate. Every year we invest time and money into creating new, and optimising existing, products and services: "No Speed Limit on Innovation".

However it is also important that we communicate our innovative solutions successfully to the market. For that reason we ensure our products and services are promoted through a number of different mediums: magazines, online and at exhibitions.

Our goal – to ensure valuable and uniform communication

This means:
  • We use the same logo worldwide except China
  • We use the same blue, red and greyscale colours all over the world.
  • We write the names of our products and services in the same way.
  • We use a uniform setup for letterheads, business cards, greeting cards, envelopes, email signatures and powerpoint presentations.
  • In order that Renson® communication is ‘uniform’ we have combined all the basic guidelines in this BRAND GUIDE.

Our mission

Paul RensonRenson® specialises in ventilation, sunprotection and outdoor. With experience dating back to 1909, and an integrated team of over 1000 employees, we develop systems and solutions that provide consumers with a healthy and comfortable living and working environment, also taking into account energy efficiency and the use of renewable energy. We develop innovative products and systems, and offer total solutions to make every house into a healthy and comfortable home.

“We also appreciate the aesthetic values of every building, allowing our sun control and ventilation systems to be incorporated invisibly into your home. Our terrace coverings and aluminium blades for covering façades provide clear accents, offering added value to the architecture. Inside, we ensure that doors are integrated invisibly with no conspicuous frames or visible joints.”

“We develop innovative products and systems allowing for aesthetic integration in every building.”

Brand architecture

Type Logo Definition Examples
Master brand Logo Renson Logo Renson
Dual brand Logo Partner
  • Cross pollination of two strong brands with strong product solutions
  • Dual branding 'in partnership with Renson’
  • Access to his network to distribute other standard made-to-measure Renson products
Logo Dual Brand - Renson Opsinox Logo Dual Brand - Renson Novy Logo Dual Brand - Renson Velux
Logo Special Cooperation Schuco
Strategic cobrand
  • Integration of Renson technology inside his product range
  • Co-branding ‘Renson inside’
  • Access to his network to distribute other standard made-to-measure Renson products
Renson Inside
Service brand Logo Fabricator
  • Strong partner with dealer network
  • Local marketing, local strong brand
  • Strong in manufacturing, installation and service
  • Assembly of parts › Distribution of our made to measure products to his dealer network
Logo Ambassador
  • Display our products in their showrooms and ensure that the product you have purchased is professionally and properly installed by their own installation team
  • They also guarantee professional after-sales service
Logo Premium Ambassador
  • Years of experience selling and installing Renson® products
  • They stay updated on the whole range and guarantee the utmost professional assistance

Logo


Renson logo vertical

Download: PNG - AI - PDF - DXF


Whitespace

Always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the Renson logos is defined as the height of the house icon in the logo.

Renson logo vertical
Renson logo vertical

Do's & don'ts

No translations can be made
No translations can be made.
Our baseline may never be placed on top of RENSON<sup>®</sup>.
Our baseline may never be placed on top of Renson®.
The logo can not be used in other colours.
The logo can not be used in other colours.

Variations

With slogan
Positive


logo

Download: PNG - AI - PDF

Negative


logo

Download: PNG - AI - PDF

Dark background


logo

Download: PNG - AI - PDF

Without slogan
Positive

logo

Download: PNG - AI - PDF - DXF

Negative

logo

Download: PNG - AI - PDF - DXF

Dark background

logo

Download: PNG - AI - PDF - DXF

Square
Positive

logo

Download: PNG - AI - PDF

Negative

logo

Download: PNG - AI - PDF

Dark background

logo

Download: PNG - AI - PDF

Sponsorships
Positive

logo

Download: PNG - AI - PDF

Negative

logo

Download: PNG - AI - PDF

Dark background

logo

Download: PNG - AI - PDF

Bronze
logo Bronze

Download: PNG - AI - PDF

 
logo Bronze

Download: PNG - AI - PDF


Commercial Partnership logos

logo Ambassador

Download: PNG - AI - PDF

logo Premium Ambassador

Download: PNG - AI - PDF

logo Fabricator

Download: PNG - AI - PDF

logo Fabricator

Download: PNG - AI - PDF


Chinese logos

With slogan

logo

Download: PNG - AI - PDF

Without slogan

logo

Download: PNG - AI - PDF


Colors

Primary

Pantone 2747
100C / 90M / 0Y / 20B
RGB 0 / 37 / 122
RAL 5022
# 00275B

Pantone 1797
0C / 100M / 99Y / 4B
RGB 196 / 38 / 46
RAL 3020
#C9282D

Pantone 7543
24C / 9M / 8Y / 22B
RGB 152 / 164 / 174
RAL 7001
# 98a4ae

Pantone 873 C
40C / 51M / 75Y / 19B
RGB 138 / 111 / 73
# 8a7049

Greyscales

Greyscale 85%
0C / 0M / 0Y / 85K
RGB 74 / 74 / 73
RAL XXXX
# 494948

Greyscale 70%
Pantone 424
RGB 111/112/114
RAL 7005
# 6e6e6e

Greyscale 40%
Pantone 429
RGB 176/177/179
RAL 7040
# b1b2b2

Greyscale 12 %
Pantone 420
RGB 232/233/233
RAL 7047
# e9e9e9


Typography

1. PC Use

Century Gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Ebrima

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Segoe UI

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+


2. Apple Use

Futura Std

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Helvetica Neue Lt Std

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Geogrotesque

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Gotham

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+


3. Online Use

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@$%^&*()_+

Online use only


Brand Names

Renson®

The name Renson® must always be mentioned in with ® in superscript. The ® has the same fontsize but is written in superscript (33 %).

logo ventilation

AR60
AR75
AR90
Cbase
Cube
Easyflex®
Endura®
Endura® Delta
FireCatch®
Fixscreen® Mono AK
Fixvent® Mono AK
Flexair®
Healthbox® II
Healthbox® II SmartZone
Healthbox® II Touch
Healthbox® 3.0
Incendo® 464
Icarus® Aero
Icarus® Plano
Icarus® Plaero
Icarus® Quickfix®
i-Flux®
iLUX®
Invisido® 469
Invisivent® AIR
Invisivent® COMFORT
Invisivent®EVO
Invisivent® EVO AK
Invisivent® EVO AKR33-module
Invisivent® EVO HF
Invisivent® EVO HR
Invisivent® EVO UT
Invisivent® NL
Linius®
Linarte®
Multiair®
Multicoust®
Odormatic®
Oxyvent
Pyramid®
Silendo® 461AK
Slimline®
Sonoslot®
Sonovent®
Sonovent® Compact
Sonovent® I
Sonovent® D
Systeem C+® EVO
Systeem D+®
Systeem E+®
TC45
TC60
Thermotune®
THK90
THM90 EVO
THM90PB EVO
THM90TR EVO
THL100
THL100V
TouchDisplay
Transivent®
Qbus
Variacoust®
Waves
XD

logo sunprotection

Cilium®
Connect & Go®
Fixscreen® 100
Fixscreen® 100 MS7
Fixscreen® 100 Solar
Fixscreen® 100 Slim
Fixscreen® 100 Slim F
Fixscreen® 150
Fixscreen® 150 F
Fixscreen® 150 Curtain Wall 60
Fixscreen® Mono AK EVO
Fixscreen® Minimal
Fixscreen® Minimal Curtain Wall 50
Fixvent® Mono AK EVO
Flexguide®
Icarus®
Icarus® Aero
Icarus® Plano
Icarus® Plaero
Icarus® Quickfix®
Loggia®
Loggiascreen® Canvas
Loggiawood®
Loggiawood® Privacy
Loggiawood® Linea
Loggialu®
Loggialu® Wooddesign
Loggialu® Privacy Wooddesign
Loggialu® Plano
Loggialu® Stirata
Panovista®
Panovista® Max
Patio®
Prestige®
ZipShade®
ZipShade® Top
Slidefix®
Sunclips®
Smooth-Technology
Swingline®
Topfix®
Topfix® Max
Topfix® Max F
Topfix® VMS
Vegascreen®

logo outdoor

Algarve®
Algarve® Canvas
Algarve® Classic Line
Aero®
Aero® Canvas
Camargue®
Camargue® Skye
Ellice ®
Lagune®
Lapure®
Linius®
Linarte®
Linarte® Outdoor Light
Linarte® Modulo
Loggia®
Loggiascreen® Canvas
Loggiawood®
Loggiawood® Privacy
Loggiawood® Linea
Loggialu®
Loggialu® Privacy
Loggialu® Wooddesign
Loggialu® Privacy Wooddesign
Loggialu® Plano
Loggialu® Stirata
Sunclips®


Applications

Letters

For letterheads, we put the logo and department on top, the address data of each department is placed at the bottom.

Letter screens
Letter ventilation
Letter Renson UK

Business card

Business cards HQ

Business cards exist in two forms:
Recto: most common form
Recto/verso: when the person has an internal contact or when representing any other Renson® Business Units, these data are found on the verso


Greeting cards

Greeting cards

Envelopes

Envelope ventilation
Envelope ventilation
Envelope sunprotection
Envelope sunprotection

Envelopes exist in two forms:
With or without window
Sizes: 229 x 114 mm / 240 x 160 mm / 230 x 310 mm


E-mail signature

Email signature

To enhance the corporate image, a same email signature is universally used per department.
No font changes (Arial), no colour changes, no additions are allowed.
Several temporarily e-mail banners each department/country are possible.


Powerpoint


Car wrapping

Car wrapping right
Car wrapping left
Car wrapping front
Car wrapping back

Visual communication

Company video

Digital photo books

Sunprotection screens
Fotoboek Sunprotection screens
Download ›
Sunprotection structureel
Fotoboek Sunprotection structureel
Download ›

If you have additional questions concerning this brand guide, feel free to contact Hilde Defraeye or Jan Quintelier