Renson brand guidelines
Innovation and Communication – key within the Renson® philosophy!
Founded in 1909, Renson® has become a specialist in ventilation, sunprotection and outdoor products. By combining these three areas together Renson® has been able to develop contemporary solutions for a healthy and comfortable climate. Every year we invest time and money into creating new, and optimising existing, products and services: "No Speed Limit on Innovation".
However it is also important that we communicate our innovative solutions successfully to the market. For that reason we ensure our products and services are promoted through a number of different mediums: magazines, online and at exhibitions.
Our goal – to ensure valuable and uniform communicationThis means:
- We use the same logo worldwide except China
- We use the same blue, red and greyscale colours all over the world.
- We write the names of our products and services in the same way.
- We use a uniform setup for letterheads, business cards, greeting cards, envelopes, email signatures and powerpoint presentations.
- In order that Renson® communication is ‘uniform’ we have combined all the basic guidelines in this BRAND GUIDE.
Renson® specialises in ventilation, sunprotection and outdoor. With experience dating back to 1909, and an integrated team of over 1000 employees, we develop systems and solutions that provide consumers with a healthy and comfortable living and working environment, also taking into account energy efficiency and the use of renewable energy. We develop innovative products and systems, and offer total solutions to make every house into a healthy and comfortable home.
“We also appreciate the aesthetic values of every building, allowing our sun control and ventilation systems to be incorporated invisibly into your home. Our terrace coverings and aluminium blades for covering façades provide clear accents, offering added value to the architecture. Inside, we ensure that doors are integrated invisibly with no conspicuous frames or visible joints.”
“We develop innovative products and systems allowing for aesthetic integration in every building.”
Always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the Renson logos is defined as the height of the house icon in the logo.
Do's & don'ts
Commercial Partnership logos
1. PC Use
2. Apple Use
Helvetica Neue Lt Std
3. Online Use
Online use only
The name Renson® must always be mentioned in with ® in superscript. The ® has the same fontsize but is written in superscript (33 %).
Fixscreen® Mono AK
Fixvent® Mono AK
Healthbox® II SmartZone
Healthbox® II Touch
Invisivent® EVO AK
Invisivent® EVO AKR33-module
Invisivent® EVO HF
Invisivent® EVO HR
Invisivent® EVO UT
Systeem C+® EVO
Connect & Go®
Fixscreen® 100 MS7
Fixscreen® 100 Solar
Fixscreen® 100 Slim
Fixscreen® 100 Slim F
Fixscreen® 150 F
Fixscreen® 150 Curtain Wall 60
Fixscreen® Mono AK EVO
Fixscreen® Minimal Curtain Wall 50
Fixvent® Mono AK EVO
Loggialu® Privacy Wooddesign
Topfix® Max F
Algarve® Classic Line
Linarte® Outdoor Light
Loggialu® Privacy Wooddesign
For letterheads, we put the logo and department on top, the address data of each department is placed at the bottom.
Business cards exist in two forms:
Recto: most common form
Recto/verso: when the person has an internal contact or when representing any other Renson® Business Units, these data are found on the verso
Envelopes exist in two forms:
With or without window
Sizes: 229 x 114 mm / 240 x 160 mm / 230 x 310 mm
To enhance the corporate image, a same email signature is universally used per department.
No font changes (Arial), no colour changes, no additions are allowed.
Several temporarily e-mail banners each department/country are possible.
Digital photo books